DARK-WHITE IS LOCATED IN THREE DIVERSE CITIES AROUND THE WORLD: LIKE STUTTGART, MUNICH AND NEW YORK. ON THIS INFOPAGE YOU CAN HAVE A BRIEF OVERVIEW OF SOME OF DARK-WHITE'S PORTFOLIO OF CLIENTS AND PROJECTS. WE ARE HAPPY AND FURTUNATE HAVING WORKED OR STILL WORKING WITH FOLLOWING FINE CLIENTS IN THE FIELD OF NEW MEDIA DESIGN, INDUSTRIAL DESIGN, BRAND DESIGN AND GRAPHIC DESIGN:

lacoste, placemat, wiredminds, unru, shaeffer, whirlpool, palm, infocus, specs, swatch, emporio armani, puma, thin air, cleantex, o2, bmw.

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Lacoste - Brand rejuvenation and evolution through design
Lacoste has been known for years as sports-brand with a classic and stylish appearance. Lately it has been a little more quiet around Lacoste, which inspired us to take a closer look at them and propose a Lacoste brand rejuvenation and evolution through product design.
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placeMat - Train station proposal for New York City
The design proposal placeMAT addresses the interior and seating structure design of New York’s MTA train station overpass in Pleasantville. It turns the directional space into a seating landscape as well as a light sculpture at the same time.
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WiredMinds - Trade fair appearance for CeBit 2001
Design of WiredMind’s first major trade fair appearance for the CeBit in 2001. It’s layout and execution expresses the dynamic and open-minded approach of this young and innovative software startup.
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unru - Golf accessory bags and brand development
Development of a series of accessory bags addressing the special carrying needs of golfers. Beyond designing the products we created the unru brand, its corporate identity, its website and advertising direction that further reflects the innovative and fresh product approach.
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Sheaffer - Series of luxurious pens
Design of a distinctive range of high-end writing accessories for the classic american brand Sheaffer. Evolving their corporate elements and mixing them with a new, innovative and stylish approach.
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Whirlpool - Cleanscape, new fabric care concept as part of project f
As part of designRAW we got commissioned by Whirlpool for new fabric care concepts as part of project f. We created the ‘Cleanscape’ concept, it especially addresses the social aspect of washing.
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Palm Inc. - Palm Pilot 3 PDA concept
Based on the original Palm 3 layout it addresses a new target group with a more integrated, stylish and less technical appearance. Its form and part-breakup gives the PDA a clear and comfortable ‘handheld’ character.
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InFocus Systems - LPT 570 LCD projector
Design of a clearly mobile lcd projector for InFocus Systems. It’s gesture with the fixed, external handle integrated into the overall design paired with the tailored look gives it a this mobile appearance and link to the world of luggage.
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Specs - Corporate website
Site for a portal that monthly reports on new bars, clubs and other events around Stuttgart and the southern German region. It also features up-to-date music and cinema reviews and recommendations.
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Swatch - 50+ campaign
Design of several magazine ads for Swatch to reach a new and broader target group with their products: the 50+ generation. This being a new and promising market niche for the brand Swatch, which is until now mainly known for their youthful products.
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Emporio Armani - Perfume fragrance
A brand-new female fragrance. The smooth aluminum flacon form is inspired by the popular world of mobile-phones. Several aspects talk to this link: it’s improved functionality as well as a convenient and compact mobile form-factor. It perfectly fits in any handbag and allows a “on-the-go” usage.
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Puma - Signature cards
A series of signature cards for some of the most successful Puma sponsored athletes that became famous in track-and-field disciplines like 'sprint' - 'pole vault' and 'tennis'.
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Thin Air - Snowboard magazine
Special snowboard magazine focusing the variety of diverse snowboard spots around Europe. Each issue deals with an special featured country. It reports about the latest 'must try-out regions' for snowboarding in this region.
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Cleantex - Cleaning products
Two diverse products from the new brand ‘cleantex’. We conceptionalized and designed a revolutionary new foam cleaner as well as a contemporary kind of dust-bag packaging.
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O2 - One year celebration book
Photo-book that looks back and presents the one-year history (May 2002 to May 2003) with its various steps and stages how the newly branded mobile phone service provider O2 grew up and became well known popular in the market.
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BMW - 3-Series Concept
Based on the strong BMW heritage and brand direction we were asked in 1995 to take a look at evolving the existing 3-series to the next level. Highlighting the special ‘BMW-ness’ by using their bold corporate design elements.
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