DARK-WHITE IS LOCATED IN THREE DIVERSE CITIES AROUND THE WORLD: LIKE STUTTGART, MUNICH AND NEW YORK. ON THIS INFOPAGE YOU CAN HAVE A BRIEF OVERVIEW OF SOME OF DARK-WHITE'S PORTFOLIO OF CLIENTS AND PROJECTS. WE ARE HAPPY AND FURTUNATE HAVING WORKED OR STILL WORKING WITH FOLLOWING FINE CLIENTS IN THE FIELD OF NEW MEDIA DESIGN, INDUSTRIAL DESIGN, BRAND DESIGN AND GRAPHIC DESIGN:
lacoste, placemat, wiredminds, unru, shaeffer, whirlpool, palm, infocus, specs, swatch, emporio armani, puma, thin air, cleantex, o2, bmw.
go back
Lacoste - Brand rejuvenation and evolution through design
Lacoste has been known for years as sports-brand with a classic and stylish appearance. Lately it has been a little more quiet around Lacoste, which inspired us to take a closer look at them and propose a Lacoste brand rejuvenation and evolution through product design.
top
placeMat - Train station proposal for New York City
The design proposal placeMAT addresses the interior and seating structure design of New York’s MTA train station overpass in Pleasantville. It turns the directional space into a seating landscape as well as a light sculpture at the same time.
top
WiredMinds - Trade fair appearance for CeBit 2001
Design of WiredMind’s first major trade fair appearance for the CeBit in 2001. It’s layout and execution expresses the dynamic and open-minded approach of this young and innovative software startup.
top
unru - Golf accessory bags and brand development
Development of a series of accessory bags addressing the special carrying needs of golfers. Beyond designing the products we created the unru brand, its corporate identity, its website and advertising direction that further reflects the innovative and fresh product approach.
top
Sheaffer - Series of luxurious pens
Design of a distinctive range of high-end writing accessories for the classic american brand Sheaffer. Evolving their corporate elements and mixing them with a new, innovative and stylish approach.
top
Whirlpool - Cleanscape, new fabric care concept as part of project f
As part of designRAW we got commissioned by Whirlpool for new fabric care concepts as part of project f. We created the ‘Cleanscape’ concept, it especially addresses the social aspect of washing.
top
Palm Inc. - Palm Pilot 3 PDA concept
Based on the original Palm 3 layout it addresses a new target group with a more integrated, stylish and less technical appearance. Its form and part-breakup gives the PDA a clear and comfortable ‘handheld’ character.
top
InFocus Systems - LPT 570 LCD projector
Design of a clearly mobile lcd projector for InFocus Systems. It’s gesture with the fixed, external handle integrated into the overall design paired with the tailored look gives it a this mobile appearance and link to the world of luggage.
top
Specs - Corporate website
Site for a portal that monthly reports on new bars, clubs and other events around Stuttgart and the southern German region. It also features up-to-date music and cinema reviews and recommendations.
top
Swatch - 50+ campaign
Design of several magazine ads for Swatch to reach a new and broader target group with their products: the 50+ generation. This being a new and promising market niche for the brand Swatch, which is until now mainly known for their youthful products.
top
Emporio Armani - Perfume fragrance
A brand-new female fragrance. The smooth aluminum flacon form is inspired by the popular world of mobile-phones. Several aspects talk to this link: it’s improved functionality as well as a convenient and compact mobile form-factor. It perfectly fits in any handbag and allows a “on-the-go” usage.
top
